Brand

Proper No. Twelve whiskies

Proper No. Twelve is the Irish whiskey brand created by the fighter Conor McGregor in 2018. Its name refers to Crumlin, the Dublin district where he grew up, whose postcode ends in twelve. It is a simple blend of grain and malt whiskey, smooth and sweet, which very quickly became one of the best-selling Irish whiskeys in the United States thanks to its creator’s fame.

Created
2018
Owner
Proximo Spirits
Origin
Ireland
In the catalogue
1 whisky

History, style and where to startProper No. Twelve official website

1 whisky

Guide to Proper No. Twelve

History

Conor McGregor presented his whiskey in 2018, at the height of his sporting career, with a promotional campaign built on his image. The brand was developed with Proximo Spirits, the group of the family that owns José Cuervo, which a few years later bought the majority of the company. The whiskey is made from whiskeys from established Irish distilleries, and the brand has expanded its range with versions finished in different casks.

House style

Proper No. Twelve is a light, sweet blend, with vanilla, honey, fresh fruit and cereal, matured in bourbon casks. It has no smoke and no great nuances: it is smooth and easy, with a short finish. It is designed for drinking on the rocks, as a shot or in mixed drinks. Its success has much more to do with its creator’s image than with the whiskey itself, which is decent but holds no great surprises. It is an option for those after an easy, smooth drink without pretensions, and for those curious about the brand of such a well-known sportsman.

Flavour profile of its whisky in the catalogue

Sweet
3.5
Fresh fruit
2.5
Ripe and dried fruit
0.5
Floral and herbal
1.0
Cereal and malt
2.0
Vanilla and creamy
2.5
Oak
1.0
Spicy
1.0
Toasted
0.5
Smoky
0.0
Maritime
0.0
Body and intensity
1.5

Where to start

Proper No. Twelve is the catalogue’s entry. If you like the smooth Irish style and want to go further, try Jameson, Bushmills Original or Tullamore D.E.W., and for something with more character, a pot still such as Redbreast 12 or Green Spot. All of them are easy to find in Spain and similarly priced.

This text was generated and translated by AI and may contain errors. Founding year, owner and official website come partly from Wikidata.

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